
Now that Facebook has rolled out Custom Audiences to all advertisers, it’s time to look at some creative ways that you can use them…
Now that Facebook has rolled out Custom Audiences to all advertisers, it’s time to look at some creative ways that you can use them…
Is Facebook preparing to roll out a new split-testing feature within Power Editor? Thanks to a bug, we get a preview of a potential tool.
Facebook allows you to create Saved Target Groups in Power Editor to prefill your targeting options. But now there’s an option to create it from an ad.
Facebook’s Page Level Export has been updated. As a result, nine tabs and 19 stats are going away and being replaced by seven new tabs and one stat.
Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!
Feel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.