The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…
Why Our Obsession with Facebook Page Post Reach is All Wrong
An Experiment: Testing Facebook’s News Feed Filtering Algorithm
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.
How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI
I joined the crowd and ran a Cyber Monday online Facebook Offer. Here are the results, highlighted by nearly $2,000 in sales, broken down in detail…
Facebook FBX: How to Target Key Email Recipients
Did you know that you can retarget users who have opened your emails with Facebook ads? This is done with FBX, using Perfect Audience. Here’s how…
Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them
It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.
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