Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
Facebook Insights: Monitor These 8 Ratios
Need help measuring success of your Facebook marketing efforts? Monitor these important ratios. Includes how to find them and why they’re important.
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
Facebook Ads: The Metric for Measuring Success and ROI
Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.
Facebook Insights: Consumer vs. Engaged User
The Consumer and Consumption may be the most underrated and ignored of Facebook Insights metrics. Here’s why they are both important and confused.