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Facebook Link Thumbnail Image Dimensions [Reference]

September 11, 2013 by Jon Loomer - 74 Comments

Facebook Link Thumbnail Image Dimensions Desktop News Feed Mobile Sidebar

Facebook has increased the link thumbnail image dimensions. Here’s a reference of dimensions and text guidelines across News Feed, Mobile and Sidebar.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

How to Measure Facebook Advertising Success: Monitor These 5 Metrics

September 10, 2013 by Jon Loomer - 16 Comments

How to Measure Facebook Ads Success

You are wasting money focusing on Facebook ads metrics that don’t matter. Monitor these five metrics to determine the success of your campaign.

Filed Under: Meta Advertising

Tagged With: Reporting and Metrics

4 Steps to an Effective Facebook Sales Funnel

September 4, 2013 by Jon Loomer - 21 Comments

Facebook Sales Funnel

If you want to sell on Facebook, you need to start with a highly targeted, engaged audience. And the foundation is trust. Here’s how to do it…

Filed Under: Meta Advertising

Tagged With: Targeting

How Much Should You Spend on Facebook Ads?

September 3, 2013 by Jon Loomer - 77 Comments

Facebook Ads Performance Chart

Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.

Filed Under: Meta Advertising

Tagged With: Budget

Facebook Timeline Promotions Are Now Legal: What You Need to Know

August 28, 2013 by Jon Loomer - 47 Comments

Facebook Contests Rules Change

Facebook has loosened their restrictions on Page Timeline contests and promotions. What does this mean and how can you take advantage of it? I explore.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

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