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The smartest Meta advertisers **stay in The Loop!**

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How Much Should You Spend on Facebook Ads?

September 3, 2013 by Jon Loomer - 77 Comments

Facebook Ads Performance Chart

Trying to figure out how much to spend on Facebook ads? This provides recommended costs based on getting likes, engagement, conversions and more.

Filed Under: Meta Advertising

Tagged With: Budget

Facebook Timeline Promotions Are Now Legal: What You Need to Know

August 28, 2013 by Jon Loomer - 47 Comments

Facebook Contests Rules Change

Facebook has loosened their restrictions on Page Timeline contests and promotions. What does this mean and how can you take advantage of it? I explore.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

Facebook News Feed Algorithm Change: No More Memes or Asking for Likes

August 27, 2013 by Jon Loomer - 78 Comments

Facebook News Feed Algorithm Change Memes

Facebook has announced that they are tweaking the News Feed algorithm to reward quality content. What does this mean for you and your Page? I explore.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans

August 26, 2013 by Jon Loomer - 42 Comments

Facebook Promoted Post

Don’t use that Boost Post button! But here’s a detailed, step-by-step tutorial on how to properly target Fans and non-Fans without breaking the bank.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Targeting

Facebook Embedded Posts: What You Need to Know

August 22, 2013 by Jon Loomer - 14 Comments

Facebook Embedded Post Code

Facebook Embedded Posts are now available to all. Here is what it is, how to do it and the various things you need to know as a marketer.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

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For Advanced Facebook Marketers
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