Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.
Increasing Facebook Likes: You’re Building a Number, Not a Business
The Truth About Facebook App Conversion Rates
Does the requirement to install Facebook apps negatively impact conversion rates? Take a look at the research…
Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile
Do you know the ideal image sizes for all ad types across mobile, desktop News Feed and sidebar? Here’s a handy reference.
Facebook Link Thumbnail Image Dimensions [Reference]
Facebook has increased the link thumbnail image dimensions. Here’s a reference of dimensions and text guidelines across News Feed, Mobile and Sidebar.
How to Measure Facebook Advertising Success: Monitor These 5 Metrics
You are wasting money focusing on Facebook ads metrics that don’t matter. Monitor these five metrics to determine the success of your campaign.
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