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The smartest Meta advertisers **stay in The Loop!**

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Facebook Custom Audience Terms of Service: Are You Breaking the Rules?

October 31, 2013 by Jon Loomer - 50 Comments

Facebook Custom Audiences Terms of Service

Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?

Filed Under: Meta Advertising

Tagged With: Rules and Privacy, Targeting

4 Creative Ways to Target Your Email List with Facebook Custom Audiences

October 29, 2013 by Jon Loomer - 17 Comments

4 Creative Ways to Target Your Email List with Facebook Custom Audiences

Now that Facebook has rolled out Custom Audiences to all advertisers, it’s time to look at some creative ways that you can use them…

Filed Under: Meta Advertising

Tagged With: Targeting

Facebook Power Editor Feature Uncovered: Generate Ad Variations Button

October 22, 2013 by Jon Loomer - 8 Comments

Facebook Power Editor Generate Ad Variations

Is Facebook preparing to roll out a new split-testing feature within Power Editor? Thanks to a bug, we get a preview of a potential tool.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

Facebook Saved Target Group Change: Create Audience Using Ad

October 21, 2013 by Jon Loomer - 7 Comments

How to Create a Saved Target Group

Facebook allows you to create Saved Target Groups in Power Editor to prefill your targeting options. But now there’s an option to create it from an ad.

Filed Under: Meta Advertising

Tagged With: Targeting

New Facebook Page Level Export: What’s Gone and What’s New

October 15, 2013 by Jon Loomer - One Comment

Facebook Page Level Export Changes

Facebook’s Page Level Export has been updated. As a result, nine tabs and 19 stats are going away and being replaced by seven new tabs and one stat.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

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For Advanced Facebook Marketers
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