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Publish an Unpublished Post on Facebook: How to

September 4, 2018 by Lucas Elliott - No Comments

Sometimes you may need to publish an unpublished post to a Facebook page. This article walks through how to do this using the Page Posts tool.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

Facebook Location Targeting: A Detailed Guide

August 29, 2018 by Lucas Elliott - No Comments

Facebook Location Targeting

Facebook Location Targeting is a powerful feature allowing advertisers to segment audiences. Let’s review deeper details and usage tips of this feature.

Filed Under: Meta Advertising

Tagged With: Targeting

Three Ways to Restrict Your Facebook Audience

August 22, 2018 by Lucas Elliott - No Comments

Restrict Facebook Audience

There may be scenarios when you need to restrict your Facebook Audience to ensure that only certain people will see your content. Let’s review some options.

Filed Under: Meta Advertising

Tagged With: Organic Facebook and Instagram, Targeting

New and Reinstated Professional Targeting Options on Facebook

August 12, 2018 by Lucas Elliott - No Comments

Facebook Professional Targeting

Facebook quietly announced some new and reinstated professional target options. We did a quick review to see what may have changed.

Filed Under: Meta Advertising

Tagged With: Targeting

What is an Ideal Facebook Ad Frequency?

August 7, 2018 by Lucas Elliott - One Comment

Facebook Ad Frequency

Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.

Filed Under: Meta Advertising

Tagged With: Reporting and Metrics

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

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Meta Andromeda: Free Mini-Course

Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

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Audience Segments: Free Mini-Course

Audience Segments: Free Mini-Course
Jon Loomer

Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.

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Cornerstone Advertising Tips

Cornerstone Advertising Tips
Jon Loomer

Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.

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The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Work With Me
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    • Account Audit
    • One-on-One
    • Membership Info
    • Ad Briefs Library
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  • FREE
    β–Ό
    • Meta Andromeda
    • Modern Targeting
    • Audience Segments
    • Cornerstone Tips
    • The Loop
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