Do Facebook fans still matter? When it comes to ad targeting, you may be surprised by my answer. Of course, there’s a huge caveat…
Facebook Ads: 9 Factors That Impact Cost Per Conversion
There are nine main factors that impact cost per conversion when running Facebook ads. Advertisers must understand them in order to succeed…
Master Guide: All Facebook Image Dimensions and Ad Specs [2015]
All Facebook image dimensions, post and ad specs and text character limits in one place. Reference this infographic or download the PDF for later!
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here’s how…