A big update is rolling out for Facebook ads lead forms. The “Custom” form type allows you to add lots of helpful information. Check it out…
Big Update to Facebook Ads Lead Forms
How I’m Targeting People Most Engaged with My Reels
Now that I’m putting a greater focus on Reels and short-form video, the next step is figuring out how to leverage this engagement with ads.
Should You Go Broad with Facebook Ads Targeting?
Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations…
How Short-Form Video Alters Marketing Evaluations
Many marketers are resistant to short-form video for old-school marketing reasons, but they are missing a powerful opportunity. Here’s why…
Two Ways to Monitor Facebook Ads CPM
Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it…
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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