Jon Loomer Archive

About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

Facebook Ads Manager and Power Editor Combine Into One Tool

September 12, 2017 By Jon Loomer 28 Comments

Facebook is combining Ads Manager and Power Editor into one powerful tool. No functionality will be lost. Here are the details that you need to know…

Facebook Conversion Optimization: Standard and Extended

September 7, 2017 By Jon Loomer 16 Comments

Not enough conversions to properly optimize? Should you optimize for link clicks or conversions? Now there’s a new Facebook conversion optimization option!

How to Edit Facebook Link Previews

September 6, 2017 By Jon Loomer 44 Comments

Facebook recently removed the ability for page publishers to edit link previews (image, headline, description). Here’s how you can still do it…

Facebook Search and Trending: Show Publisher Logo

August 25, 2017 By Jon Loomer 16 Comments

Facebook is giving publishers branding opportunities by surfacing their logos in Search and Trending. Here’s how to add logos to your Brand Asset Library…

6 Years Without a Boss

August 18, 2017 By Jon Loomer 35 Comments

Today marks the six year anniversary of the second time I was laid off and the beginning of my entrepreneurial journey. Here’s a collection of lessons…

Facebook Event Custom Audiences: More Targeting Power

August 9, 2017 By Jon Loomer 15 Comments

Targeting has become more powerful for brands that utilize Events with Facebook Event Custom Audiences. Here’s everything you need to know about them…

Facebook News Feed: Website Speed Gets Higher Priority

August 7, 2017 By Jon Loomer 12 Comments

There’s a new point of emphasis in the Facebook news feed: Website speed. If you aren’t optimizing your website, your posts will suffer. Here are details…