Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…
The Value of Facebook Pixel Events
How to Use the Facebook Pixel Event Setup Tool
Facebook pixel events are critical for optimization, tracking, retargeting, and more for marketers. That’s why the new Event Setup Tool is so helpful.
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
How My Evergreen Facebook Campaign Works
An evergreen Facebook campaign is one that perpetually reaches a new audience for months at a time. Here is an example of a campaign I’m running…
Change: Pages Can Join Facebook Groups
Pages can now join Facebook groups. While potentially good for brands in groups, this also has the potential to harm group content. You can turn this off…
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