Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it…
Flexible Ad Format: Why I Use It and How You Can Too
GA4 Partner Integration with Meta Events Manager: Setup Guide
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.
4 Reasons Meta Ads Reach People Outside of the Targeted Location
Why are your ads reaching people outside of your specified targeting location? There are at least potential explanations to consider…
Define Branding in Ads Manager
Meta is rolling out the ability to define branding in Ads Manager that applies to fonts, colors, and logos that are used in ads.
Meta Ads Audit: Evaluation of Ads and Creative Elements
A guide to auditing Meta ads covering ad volume, rotation, format, copy, creative, and website destinations for improved performance…
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
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