The role of the Meta advertiser has changed. Here’s how creative control evolved and what it means for building ads today…
The Evolution of Meta Ads Copy and Creative Control
How to Approach Meta Ads Targeting Now: A Detailed Guide
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.
Advantage+ Campaign Creation: A Complete Guide
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.
Opportunity Score and Campaign Score Explained
Learn how Meta’s Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
A Complete Guide to Meta Ads Attribution
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.
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Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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