Jon Loomer Archive

About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

Facebook Ads: Create Audiences of Those Who Engage on Instagram

July 10, 2017 By Jon Loomer 14 Comments

Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting power.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

June 30, 2017 By Jon Loomer 7 Comments

Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know…

Facebook Group Updates: Insights, Scheduled Posts and More

June 23, 2017 By Jon Loomer 17 Comments

Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here’s what you need to know…

How to Find Customer Lifetime Value

June 9, 2017 By Jon Loomer 8 Comments

To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that…

Facebook Ads: Create a Value-Based Lookalike Audience

June 1, 2017 By Jon Loomer 21 Comments

Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.

Geography and the Problem with Facebook Ads Optimization

May 25, 2017 By Jon Loomer 32 Comments

When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…