An evergreen Facebook campaign is one that perpetually reaches a new audience for months at a time. Here is an example of a campaign I’m running…
How My Evergreen Facebook Campaign Works
Change: Pages Can Join Facebook Groups
Pages can now join Facebook groups. While potentially good for brands in groups, this also has the potential to harm group content. You can turn this off…
The Difference Between Facebook Clicks
There are multiple metrics related to clicks within ad reports. Do you know the difference between Facebook clicks? Knowing these differences is critical…
How to Target Referral Traffic with Facebook Ads
You can target referral traffic with Facebook ads based on where people came from to visit your website. You need to first update your pixel. Here’s how…
Facebook Campaign Budget Optimization Becomes Fixed Default
Beginning in September, Campaign Budget Optimization will be a default, and you’ll no longer be able to set budgets at the ad set level. Here are details…
Facebook Ads
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