You can now use Lead Filtering to improve the quality of your leads from Meta Lead Ads. Here’s how it works and how you can use it…
How Lead Filtering Can Improve the Quality of Meta Lead Ads
2 Ways to Create A/B Split Tests of Organic Content on Facebook
Did you know that you can create A/B split tests of organic content on Facebook? Here’s how they work and what we can learn from them…
Meta Needs an Impressions Shown Custom Audience
It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…
7 Reasons You Can’t Merge Facebook Business Pages
There are many reasons you may want to merge Facebook business pages. However, there are seven reasons you may not be able to do it…
A Rant About Building Your House on Rented Land
If you’ve been in marketing long enough, you’ve surely heard the warning about building a house on rented land. The phrase is often misused.
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