Advertisers can now collect leads via a Facebook Canvas contact form. But how do you collect those leads? It’s not just like lead ads…
About Jon Loomer
How to Add a Contact Form to a Facebook Canvas
Advertisers now have the ability to add a contact form to the fullscreen experience of Facebook Canvas. Here’s how to set it up…
Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
New Facebook Ads Placement: Marketplace
Facebook has opened up a new placement for advertisers: Marketplace. Will this lead to positive results? Here’s a detailed breakdown…
Facebook Ad Metrics Updates: Clarification and Removal
Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…
Your Facebook Page Organic Reach is Dropping (But Not Really)
Your Facebook page organic reach is going to drop up to 20%, but nothing is actually changing. It’s all about how Facebook reports it. Here are the details…