If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…
Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…
Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description
Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…
How to Target Facebook Users Based on Purchase Behavior
You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…
How to Target Facebook Users Based on the Car They Drive
You can target Facebook users based on the car they drive, when they bought or leased it, whether they are in the market for a new car and more…