With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
My Story: How a Business Was Built in Three Years
A business and a brand are built over time. It takes experimentation, failure, investment, delegation and maybe a little bit of luck…
Facebook Updates Custom Audiences TOS: No Scraping UIDs
Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.
How to Create Effective Facebook Ad Reports for Clients
One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
How to Create Facebook Website Custom Audiences for Multiple Websites
Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…