Facebook is updating campaign structure again, this time impacting ad sets and ads. Here’s what you need to know…
No More Facebook Like-Gating: What It Means and Why You Should Care
Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…
Facebook Ad Dayparting: Schedule Specific Times and Days to Run
Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here’s how…
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…
8 Effective Targeting Strategies for Building Facebook Page Likes
If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…