Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here’s a process to get it right.
Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
The Death of Facebook Interest Targeting: Shifting Budget Priorities
Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…
Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
Facebook Custom Audiences are a great tool for increasing relevant fans, traffic and sales with ads. Here are a few powerful strategies to execute…
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…