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The smartest Meta advertisers **stay in The Loop!**

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3 Facebook Metrics That Don’t Mean What You Think They Mean

October 7, 2013 by Jon Loomer - 97 Comments

Facebook Metrics Meanings Confused

No, that Facebook metric you’re obsessing over doesn’t actually mean what you think it does. Here’s a look at three you’re likely messing up!

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

How to Sell on Facebook: A Detailed, 9-Step Guide

October 3, 2013 by Jon Loomer - 45 Comments

Sell on Facebook

If you aren’t making money on Facebook, you’re wasting your time. There are no shortcuts. Here is a detailed, 9-step guide to get you started.

Filed Under: Meta Advertising

Tagged With: Attribution, Targeting

How to Use Labels to Organize Your Facebook Ads

October 1, 2013 by Jon Loomer - 6 Comments

Facebook power Editor Labels

Is your Facebook advertising a disorganized mess? You should use a simple and often ignored feature within Power Editor: Labels!

Filed Under: Meta Advertising

Tagged With: Reporting and Metrics

Facebook Ads and Power Editor: Comprehensive Glossary of Terms

September 30, 2013 by Jon Loomer - 11 Comments

Glossary Facebook Ads Power Editor

If you’re struggling with Power Editor or the advanced terms associated with Facebook ads, start with this comprehensive glossary of terms!

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

How to Get Around Facebook’s 20-Percent Text Rule on Ad Images

September 23, 2013 by Jon Loomer - 157 Comments

Facebook Ads Image 20 Percent Rule

How do you get around Facebook’s 20-percent text rule associated with ad images? It may be easier than you think…

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

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