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The smartest Meta advertisers **stay in The Loop!**

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This is Why You Must Use Facebook Conversion Tracking [EXAMPLE]

October 14, 2013 by Jon Loomer - 35 Comments

Why You Should Use Facebook Conversion Tracking

Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!

Filed Under: Meta Advertising

Tagged With: Attribution

New Facebook Post Level Export: What’s Gone and What’s New

October 11, 2013 by Jon Loomer - 13 Comments

Facebook Post Level Export Changes

While much of the focus of Facebook’s recent Insights overhaul has been on the web version, changes were also made to the post level exports.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

Latest Facebook Changes: Ad Flow, Objectives & Insights

October 10, 2013 by Jon Loomer - 9 Comments

Social Media Pubcast Jon Loomer

Learn more about Facebook latest changes associated with the new objective-based ad design and Insights as well as how you can be a guest of the show!

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

New Facebook Ad Design Puts Focus on Objectives: What You Need to Know

October 9, 2013 by Jon Loomer - 19 Comments

Facebook Ad Objectives

Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here’s what you need to know.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Campaign Settings

3 Facebook Metrics That Don’t Mean What You Think They Mean

October 7, 2013 by Jon Loomer - 97 Comments

Facebook Metrics Meanings Confused

No, that Facebook metric you’re obsessing over doesn’t actually mean what you think it does. Here’s a look at three you’re likely messing up!

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

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For Advanced Facebook Marketers
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