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The smartest Meta advertisers **stay in The Loop!**

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Facebook Power Editor Feature Uncovered: Generate Ad Variations Button

October 22, 2013 by Jon Loomer - 8 Comments

Facebook Power Editor Generate Ad Variations

Is Facebook preparing to roll out a new split-testing feature within Power Editor? Thanks to a bug, we get a preview of a potential tool.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

Facebook Saved Target Group Change: Create Audience Using Ad

October 21, 2013 by Jon Loomer - 7 Comments

How to Create a Saved Target Group

Facebook allows you to create Saved Target Groups in Power Editor to prefill your targeting options. But now there’s an option to create it from an ad.

Filed Under: Meta Advertising

Tagged With: Targeting

New Facebook Page Level Export: What’s Gone and What’s New

October 15, 2013 by Jon Loomer - One Comment

Facebook Page Level Export Changes

Facebook’s Page Level Export has been updated. As a result, nine tabs and 19 stats are going away and being replaced by seven new tabs and one stat.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

This is Why You Must Use Facebook Conversion Tracking [EXAMPLE]

October 14, 2013 by Jon Loomer - 35 Comments

Why You Should Use Facebook Conversion Tracking

Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!

Filed Under: Meta Advertising

Tagged With: Attribution

New Facebook Post Level Export: What’s Gone and What’s New

October 11, 2013 by Jon Loomer - 13 Comments

Facebook Post Level Export Changes

While much of the focus of Facebook’s recent Insights overhaul has been on the web version, changes were also made to the post level exports.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

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