Advertisers can now serve Facebook ads to current customers based on email and phone number lists. Here’s how, complete with a video tutorial.
Facebook Sponsored Results: More Click than Action?
Preliminary reports on Facebook Sponsored Results are that they generate exceptionally high CTR. But what about Actions? My test did not produce good results.
14 Benefits of a Facebook Business Page Over a Personal Profile
Some businesses owners claim they should run their Facebook efforts through profiles at the risk of being shut down. Here is what they’re missing…
How to Create a Sponsored Result Facebook Search Ad
Advertisers can now create Facebook ads that appear in the Facebook search typehead called Sponsored Results. Here’s how…
A Personal Look Back: 7 Lessons Learned on Blogging [Part 3]
This website was started nearly a year ago. I’ve made many mistakes and learned plenty along the way. Here are the 7 most important lessons learned!