14 Benefits of a Facebook Business Page Over a Personal Profile

Benefits of a Facebook Business Page Over a Personal Profile

Some businesses owners claim they should run their Facebook efforts through profiles at the risk of being shut down. Here is what they’re missing…

The Integrated Digital Strategy for a Vacation Rental

Eric and Emily Holterman came to be with a problem: They had recently purchased a 1,008 square foot condo in the mountains of Silverthorne, Colorado, and they wanted to promote its availability as a rental. I love finding solutions to problems, and this was a fun one. I did the following for them: Created a… Read more »

Six (Almost Free and) Free Digital Marketing Steps Essential to Your Business

I hate excuses. Far too often, small business owners tell me that they don’t have the time or money to get digital. The thing is, many of the steps they can take cost nothing or close to nothing to execute. There is no excuse. If you don’t take these steps, you are leaving money on… Read more »

How Restaurants Can Benefit From Facebook

We’ve already established that if you’re a business owner, your brand needs to be on Facebook. There are very few exceptions to this rule. Make no mistake, however, certain industries can benefit more than others. There is no industry with more Facebook marketing opportunities than the food industry. It is a perfect fit. That’s why… Read more »

How to Create or Claim a Place on Facebook

Facebook Places give users the ability to “check-in” and tell their friends where they are and what they’re doing at a given moment. We’ll get into the benefits of Facebook Places at another time, but this tutorial focuses on creating or claiming your Place. If your business has a physical location, you should create a… Read more »