The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

Facebook Timeline News Feed Changes

Pull up to the virtual pub to discuss the Facebook timeline redesign, the “new new” News Feed, organic posts and scheduling posts…

Facebook Page Timeline Redesign: The One Important Change

Facebook Page Timeline Redesign One Important Change

Facebook has redesigned the page timeline, and there’s one very minor change that could make the biggest, positive impact.

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

Brands Reach Facebook News Feed

The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?

Keeping it Real, The New Facebook Ad Campaigns and Facebook Page Tagging

Keeping it Real Jon Loomer

Pull up to the virtual pub to discuss a reasonable work-life balance, the new Facebook ad campaign structure, Facebook page tagging and more…

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

Facebook Campaign Structure Ad Sets

Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…

Facebook Did Something and Marketers Will Screw it Up

Facebook Did Something And Marketers Will Screw It Up

News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant…

WhatsApp, the Power of Facebook Ads and Optimizing Results

Andrew Foxwell on the Social Media Pubcast

Pull up to the virtual pub to discuss the WhatsupApp acquisition, the value of Facebook ads, custom audiences and Facebook ad reports…

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

Facebook Insights Glossary by Jon Loomer

Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.

Pop a Cork: Making the Shift with Facebook Ads

Making the Shift with Facebook Ads Jon Loomer Pubcast

Pull up to the virtual pub to discuss the Facebook Fraud dustup, the death of interest targeting and WCA lookalikes…

How to Sell on Facebook [Video]

Sell on Facebook Video

In this video I cover How to Sell on Facebook using targeted audiences, sharing content, and collecting email addresses.