It’s going to take time. It’s going to cost money. It’s going to take some hard work and know-how. And it still might not work. Are you okay with that?
How to View the Comments on a Dark or Unpublished Facebook Post
November 11, 2013 By Leave a Comment
Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here’s how, complete with video!
A Wild Rant: You’re Doing Facebook Wrong!
November 8, 2013 By Leave a Comment
Facebook ads don’t work, you say? Jon uses his experiences during the past two years to go on a wild rant to dispute this ridiculous claim.
14 Steps to Succeeding at Facebook Marketing
November 7, 2013 By Leave a Comment
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…
Facebook’s Q3 Earnings: 35 Things Every Facebook Marketer Should Know
November 5, 2013 By Leave a Comment
Did you miss Facebook’s Q3 earnings call? Nathan Latka of Heyo breaks down the top 35 points that you need to know…
A Facebook Page’s Growth Charted Over a Two Year Period
November 4, 2013 By Leave a Comment
Two years ago, I decided to start a Facebook Page. Here is a closer look at the charts that map Fan growth, reach, engagement and more.
Facebook Metrics That Matter and an Ethics Debate Concerning User Data
November 1, 2013 By Leave a Comment
Do you know the Facebook metrics that matter, but you’ve been ignoring? That topic along with the ethics of scraping data are covered on the Pubcast!
Facebook Custom Audience Terms of Service: Are You Breaking the Rules?
October 31, 2013 By Leave a Comment
Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?
4 Creative Ways to Target Your Email List with Facebook Custom Audiences
October 29, 2013 By Leave a Comment
Now that Facebook has rolled out Custom Audiences to all advertisers, it’s time to look at some creative ways that you can use them…
How to Master the Facebook Metrics that Matter [New Insights Course]
October 28, 2013 By Leave a Comment
I’ve launched a new training program to help you master the metrics that matter and optimize your brand’s presence on Facebook.
The New Facebook Ads Features You Need to Know About [Overview]
October 25, 2013 By Leave a Comment
Facebook has rolled out, tested and accidentally previewed several features during the past week. This week’s Pubcast focuses on what you need to know.
Facebook Power Editor Feature Uncovered: Generate Ad Variations Button
October 22, 2013 By Leave a Comment
Is Facebook preparing to roll out a new split-testing feature within Power Editor? Thanks to a bug, we get a preview of a potential tool.
Facebook Saved Target Group Change: Create Audience Using Ad
October 21, 2013 By Leave a Comment
Facebook allows you to create Saved Target Groups in Power Editor to prefill your targeting options. But now there’s an option to create it from an ad.
New Facebook Page Level Export: What’s Gone and What’s New
October 15, 2013 By Leave a Comment
Facebook’s Page Level Export has been updated. As a result, nine tabs and 19 stats are going away and being replaced by seven new tabs and one stat.
This is Why You Must Use Facebook Conversion Tracking [EXAMPLE]
October 14, 2013 By Leave a Comment
Why should you use Facebook Conversion Tracking when setting up ads that lead to conversions? Here’s a convincing case study!
