I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
When to Break from Meta Advertising Defaults: A Guide
Advantage+ Sales, App, and Leads Campaigns are Coming
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here’s what you need to know…
Meta Ads Audit: Campaign Level
When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
How to Uncover the Truth Behind Conversion Results
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
Meta Ads Audit: Account Level Considerations
When taking on a new Meta ads client, it’s important to execute a thorough audit of settings: Who has access and what do they access?
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