Learn how Meta Ads attribution works now, including click-through, engage-through, view-through, attribution models, and conversion count.
How Meta Ads Attribution Works in 2026
Attribution Changes Could Hit Remarketing Hardest (Plus 5 Updates)
How Meta’s attribution changes could impact remarketing results, plus notes on engage-through, monthly invoicing rumors, and more updates.
Click-Through Attribution Now Requires a Link Click
Meta now requires a link click for click-through attribution. Here’s what changed and how engage-through attribution fits in.
Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
Meta no longer prioritizes audience suggestions. Plus Manus AI integration, a conversion bug, creative planning, and more updates.
When to Restrict Your Audience in Meta Advertising
When should you restrict your Meta ads audience? Learn when it makes sense for age, gender, detailed targeting, lookalikes, and remarketing.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen Now
