Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Has your Facebook ad performance slowed down? Here’s a few tips to bring them back to life and begin scaling them back up for profitable returns.
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.