A hands-on look at ChatGPT ads, including campaign setup, ad groups, creative, reporting, and early impressions.
Hands-On With ChatGPT Ads: Initial Impressions
One-Click CAPI Activated, New Meta Ads Features, and More
One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager.
The Future of the Meta Advertiser
AI is changing Meta advertising. Here’s what it could mean for the future role of advertisers, agencies, and media buyers.
ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More
ChatGPT ads go self-serve, purchase audience retention expands, and Meta advertisers face a rise in partner request scams.
Meta Ads AI Connectors and Claude: Setup, Uses, and Risks
Learn how to set up Meta Ads AI Connectors with Claude, what tools are available, use cases to consider, and risks to keep in mind.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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