Facebook has created a split testing feature that has simplified the process of uncovering the most effective targeting, optimization and placements.
Facebook remarketing is evolving to include more than targeting prior website visitors, opening the door for brands without high traffic to find success.
Advertisers now have the ability to create Facebook Page Engagement Custom Audiences to target those who engage with their page or page content.
Facebook advertisers can now track offline events and sales that were made after a user saw or clicked on a Facebook ad. Here’s how to do it…
Some Facebook advertisers are seeing a new Reach objective, allowing them to reach as many people as possible while capping the frequency.