Want to succeed at Facebook marketing? Be like Mari! Mike Gingerich takes a close look at the five things you can learn from Mari Smith’s page.
Be Like Mari: 5 Tips for Facebook Page Admins from Mari Smith’s Page
June 18, 2013 By Leave a Comment
How to Use Facebook Graph Search to Learn About Your Fans
June 18, 2013 By Leave a Comment
Want to learn more about your Facebook Fans? Use Graph Search. Here are 14 searches for you to try out!
Facebook Hashtags for Brands: What You Need to Know
June 17, 2013 By 9 Comments
Facebook allows the ability to aggregate conversations around a single topic through the use of hashtags. Here is what brands need to know…
Creepy, Freaky and Helpful: Influence Marketing with Danny Brown
June 14, 2013 By Leave a Comment
This week I invited the man, the myth and the legend — Danny Brown — to the Social Media Pubcast. And we got drunk on social media…
How to Run a Mobile Ad Campaign on Facebook
June 11, 2013 By 5 Comments
Want to run a mobile ad campaign on Facebook? Don’t be intimidated. Follow Jamie Turner’s steps to get started.
Tools I Use: Facebook Advertising, Publishing, Apps and Metrics
June 11, 2013 By 14 Comments
I’m often asked what tools I use to optimize my Facebook marketing. Well, here they are — tools for advertising, publishing, apps and metrics.
Facebook Streamlining Ad Offerings: 4 Outstanding Questions
June 10, 2013 By 17 Comments
Facebook has announced they are streamlining the ad creation process, eliminating more than half of the ad units. But what is really happening?
Unique Facebook Content Strategies with Josh Parkinson [Podcast]
June 7, 2013 By 5 Comments
Josh Parkinson of PostPlanner joined Jon for a drink and the two got drunk on unique Facebook content publishing strategies. Check it out!
Repeating the Mistakes of the Past? Use Social to Be Useful, Not Just Promotional
June 4, 2013 By 9 Comments
Is your brand using Facebook and other types of social media to be a “youtility” or are you just blasting out self-promotion?
5 Reasons You Should Use Power Editor to Create Facebook Ads
June 4, 2013 By 9 Comments
If you aren’t using Power Editor, you are missing out on the true power of Facebook ads. Here are the five main reasons why…
Everything You Need to Know About Facebook Sponsored Stories
June 3, 2013 By 10 Comments
There are more than 10 different types of Facebook Sponsored Stories. They are easy and efficient to create. Here’s the what, why and how…
4 Steps to Going Mobile with Jamie Turner [Podcast]
May 30, 2013 By 2 Comments
You need to go mobile! I invited Jamie Turner of 60SecondMarketer.com to the Pubcast this week to detail how you can go mobile in four easy steps.
Should You Repost Old Content to Facebook? [VLOG #22]
May 30, 2013 By 1 Comment
You should repost old content to Facebook — I do — but you need to do so strategically. Here’s how…
Competitive EdgeRank: The Delicate Ecosystem of Facebook’s News Feed
May 28, 2013 By 10 Comments
Have you explored competitive EdgeRank or Fan overlap? Do you know which pages you’re competing with in the News Feed? They may not be what you think.
Facebook Conversion Specs: How to Optimize for Page Post Ad Actions
May 28, 2013 By 3 Comments
Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…
