Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here’s how…
A Guide to Custom Metrics in Meta Ads Manager
Example: How to Use Custom Metrics in Facebook Ads Manager
Custom metrics can be hugely valuable by telling a more complete story than the core metrics in Ads Manager. Here are examples…
How to Create and Use Custom Metrics in Facebook Ads Manager
Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting, but that’s a section that many advertisers neglect. It made little sense, really,… Read more »
How to Create Custom Metrics in Facebook Ads Reporting
Did you know that you can create custom metrics within Facebook Ads Reporting? You can. Here’s a step-by-step explanation of how you can do it, too.
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