How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
How Meta Could Improve Campaign Construction Flow
Meta’s campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.
A Guide to Custom Metrics in Meta Ads Manager
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here’s how…
16 Cornerstone Meta Advertising Guides
This is a collection of 27 total cornerstone Meta advertising guides on 16 critical topics. You can’t read this in one sitting. Bookmark it!
A Guide to Automated Rules
Use Automated Rules to automatically apply changes to your advertising to improve performance and increase efficiency. Here’s how…