Facebook is removing Partner Category targeting. To be sure your campaigns will not have any issues, you can edit ad set targeting. Find out how, here.
Facebook Partner Categories Removed: What Now?
Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Ads Manager and Power Editor Combine Into One Tool
Facebook is combining Ads Manager and Power Editor into one powerful tool. No functionality will be lost. Here are the details that you need to know…
New Facebook Ads Manager: A Complete Guide
The new Facebook Ads Manager is rolling out globally, and it’s slick! Here’s a complete guide of everything you need to know, including new features.
How to Create Effective Facebook Ad Reports for Clients
One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
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