You undoubtedly realize that Facebook ad targeting is important, but the results from this campaign underscore why it needs to be your top priority.
The Evolution of Facebook Remarketing
Facebook remarketing is evolving to include more than targeting prior website visitors, opening the door for brands without high traffic to find success.
Target Those Who Share Links to Facebook From Your Website
Jon had access to a feature — probably before it was ready — that allowed him to create audiences of people who shared his links to Facebook. Here’s what he knows…
Facebook Canvas Custom Audiences: How to Create
Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here’s what you need to know…
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
Most Facebook advertisers struggle with creating a process. Here is a three-step Facebook ad campaign process that you can try…