![](https://www.jonloomer.com/wp-content/uploads/2021/07/72-hour-pause-eliminated.png)
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here’s why and what to do…
Now that there’s an 8-event limit, agencies report an inability to access and optimize for a client’s configured Facebook events. Details…
If you need access to a custom conversion for optimization, reporting, or configuring events, it needs to be shared. It’s not that easy…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.