Do you know how to set Conversion Value when you create an offsite pixel using Conversion Tracking with Facebook ads? Here’s how you do it!
Facebook Offsite Conversion Tracking: How to Set Conversion Value
The Hidden Meaning of Offsite Conversions from Facebook Ads
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
5 Facebook Strategies to Help Launch Your Online Business
Andrea Vahl provides some excellent tips on how to get your online business off the ground with the help of your Facebook Page.
How to Set Up a Facebook Advertising Account for Consultants
Many consultants have asked me how to set up separate Facebook advertising accounts for different clients to keep billing, ads and reports separate.
Facebook Power Editor vs. Self-Serve Ad Tool: Bidding
This is a comparison of the bidding options available within Facebook’s self-serve ad tool and Power Editor. Some HUGE differences!
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