Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.
Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them
It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
How to View the Comments on a Dark or Unpublished Facebook Post
Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here’s how, complete with video!
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…