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The smartest Meta advertisers **stay in The Loop!**

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Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

April 14, 2014 by Jon Loomer - 77 Comments

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Filed Under: Meta Advertising

Tagged With: Attribution, Reporting and Metrics

Facebook’s New Lookalike Audiences: What You Need to Know [Video]

April 9, 2014 by Jon Loomer - 7 Comments

New Lookalike Audiences Video

This video focuses on everything you need to know about targeting Facebook users similar to your fans, website visitors and more…

Filed Under: Meta Advertising

Tagged With: Targeting

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

April 9, 2014 by Jon Loomer - 41 Comments

Facebook Posting Strategies Peak Times

Will you reach more people on Facebook if you publish when fewer them are online? It seems counter-intuitive, but these results speak for themselves.

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

Pop the Guinness: Lessons Learned and Reflections on Public Speaking

April 3, 2014 by Jon Loomer - 14 Comments

Public Speaking

It’s time to break out the celebratory Guinness and talk about breaking through barriers, overcoming fear and taking control of your professional life

Filed Under: Meta Advertising

Tagged With: Targeting

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

March 31, 2014 by Jon Loomer - 19 Comments

New Facebook Lookalike Audiences

Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more…

Filed Under: Meta Advertising

Tagged With: Targeting

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