Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…
Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
Facebook’s New Lookalike Audiences: What You Need to Know [Video]
This video focuses on everything you need to know about targeting Facebook users similar to your fans, website visitors and more…
Facebook Content Strategy: Is it Better to Post at Non-Peak Times?
Will you reach more people on Facebook if you publish when fewer them are online? It seems counter-intuitive, but these results speak for themselves.
Pop the Guinness: Lessons Learned and Reflections on Public Speaking
It’s time to break out the celebratory Guinness and talk about breaking through barriers, overcoming fear and taking control of your professional life
Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more…
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