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The smartest Meta advertisers **stay in The Loop!**

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Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

April 28, 2014 by Jon Loomer - 32 Comments

Facebook Ad Rates: CPM and Cost Per Page Like by Placement

Is it better to advertise in Facebook’s News Feed, sidebar or on mobile devices? Take a look at these evolving results…

Filed Under: Meta Advertising

Tagged With: Reporting and Metrics

Lightning Strikes: On Price Changes, Inquiries and Responses

April 24, 2014 by Jon Loomer - 4 Comments

Lightning Strikes

How should you price your products and services? Which comments and questions require a response, and is there an obligation? Topics for the Pubcast…

Filed Under: Marketing

Tagged With: Marketing - Other

Facebook WCA: How to Create a Sales Funnel Without Email Addresses

April 21, 2014 by Jon Loomer - 34 Comments

Nurture Sequence Without an Email Address

The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here’s the fix with Facebook Website Custom Audiences.

Filed Under: Meta Advertising

Tagged With: Targeting

Chocolate and Stout: Finding a Niche Within a Niche

April 17, 2014 by Jon Loomer - 8 Comments

Finding a Niche

Pull up a barstool… Jon changes direction in this week’s Pubcast, sharing insight on finding a niche within a niche and when to delegate.

Filed Under: Marketing

Tagged With: Marketing - Other

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

April 14, 2014 by Jon Loomer - 77 Comments

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Filed Under: Meta Advertising

Tagged With: Attribution, Reporting and Metrics

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For Advanced Facebook Marketers
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