NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant.
In the video above, I cover the New Lookalike Audiences and how they impact Facebook ad targeting. Some key points:
- Lookalike Audiences: The Way They Were.
- What are the New Lookalike Audiences?
- How to Find Users Similar to Those Connected to You: Mobile Apps, Website Visitors, Facebook Fans
- The Bottom Line: Increase Sales
The Important Links
In the video above, I address several features and topics that could use a bit more explanation. Relevant links are below:
- Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
- The Death of Facebook Interest Targeting: Shifting Budget Priorities
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
- Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
- Facebook Website Custom Audiences: What You Need to Know [Video]
- Facebook Custom Audiences: Target Facebook Ads by Email List
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