It’s a rumor I’ve heard quite a bit about lately. A trick that appears to game Facebook and lead to more reach and engagement. Does it work?
Controlled Test Results: Facebook Organic Reach is Under Reported
I stumbled upon an inconsistency related to Reach. And after a controlled test, I had my answer: Facebook is under reporting Organic Reach.
Facebook Ads Glossary: Reference of All Important Terms [Infographic]
Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?
Should you use CPM or oCPM bidding when targeting Fans only with a Facebook promoted post? Take a look at the results from this experiment…
Why Our Obsession with Facebook Page Post Reach is All Wrong
The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…