It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
How to View the Comments on a Dark or Unpublished Facebook Post
Unpublished Facebook posts are very effective for advertising, but monitoring the comments can be a challenge. Here’s how, complete with video!
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…
Facebook Custom Audience Terms of Service: Are You Breaking the Rules?
Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?