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Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it…
Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it…
Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not…
Facebook ads CPM has been known to skyrocket during the holidays in years past. Here’s how that impacts your ads and what you can do.
Competition in the Facebook ad auction can be a major driver of your costs and profitability. Here’s what you can monitor and do as a result.
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.