Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not…
The Holidays and the Seasonality of Facebook Ads CPM
Facebook ads CPM has been known to skyrocket during the holidays in years past. Here’s how that impacts your ads and what you can do.
How Competition Impacts Facebook Ads Costs
Competition in the Facebook ad auction can be a major driver of your costs and profitability. Here’s what you can monitor and do as a result.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…