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The smartest Meta advertisers **stay in The Loop!**

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Facebook Launches 5 Levels of Page Admin Roles

May 31, 2012 by Jon Loomer - 3 Comments

Facebook Page Admin Roles

Facebook now allows Pages to assign the following admin roles: Manage, Content Creator, Moderator, Advertiser and Insights Analyst. How will you be using them?

Filed Under: Meta Advertising

Tagged With: Account Settings

Why You Should Use Facebook Page Post Ads

May 14, 2012 by Jon Loomer - 4 Comments

Facebook Ads

During the past week, I ran Facebook advertising and focused entirely on Page Post Ads that targeted current fans. Here are the results and why you should try them, too.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

Facebook Ads Costs Up, Performance Down [Infographic]

April 16, 2012 by Jon Loomer - No Comments

According to a recent TBG Digital Facebook report, Facebook advertising costs are rising while performance is dropping in the US.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General, Reporting and Metrics

Take a Tour of Facebook Premium Ads [Infographic]

March 26, 2012 by Jon Loomer - No Comments

Facebook is now allowing marketers to take a tour of Facebook Premium, the new advertising unit. You can take a tour with the Facebook demo.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Everything You Need to Know About Facebook Ads

February 23, 2012 by Jon Loomer - 3 Comments

Facebook Ads

Everything about Facebook ads in one place: What they are and why they are valuable, how to run a campaign, and how to get free ads.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

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For Advanced Facebook Marketers
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