Facebook Launches 5 Levels of Page Admin Roles

Rumor is finally reality as Facebook has launched the ability to assign varying levels of admin roles for brand Pages.

Within your Admin Panel, click Edit Page (previously part of the “Manage” grouping, but now a separate menu item) and you will now notice an option for Admin Roles.

Facebook Page Admin Roles

The five roles are as follows (from least to most access):

  • Insights Analyst: View Insights
  • Advertiser: View Insights and create ads
  • Moderator: All of the above, plus send messages as the Page and respond to and delete comments
  • Content Creator: All of the above, plus create posts as the Page, edit the Page and add apps
  • Manager: All of the Above, plus Manage Admin Roles

Here’s a handy graphic from Facebook:

Facebook Page Admin Roles

You can also read more details in the Help Center.

These new role assignments will be especially helpful for teams of people or for brands that bring in consultants to analyze Insights or run advertising.

Will you be assigning admin roles? Which ones will you use?