Use Automated Rules to automatically apply changes to your advertising to improve performance and increase efficiency. Here’s how…
Opportunity Score in Meta Ads Manager
Meta is rolling out Opportunity Score to Ads Manager, which represents how optimized your campaigns, ad sets and ads are. Here’s how it works.
Get Started with Advantage+ Shopping Campaigns
This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.
How to Get Results Using Special Ad Categories
It can be a challenge to promote special ad categories because of the added restrictions on targeting. But it’s possible. Here’s how…
A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.