I don’t typically get too personal on this blog, but I wanted to take this opportunity to reflect on a year of challenges, and thank you for being a big part of why it was still great. It’s been quite a year in the Loomer house. Life-changing. It was a year of beginnings, ends, rebirth… Read more »
How to Measure Facebook Ad Success
You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While… Read more »
The Differences Between Sponsored Stories and Page Post Ads
NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. Facebook gives you four different ways to advertise to their users: Page Like Stories, Post Like Stories, Page Post Ads and Facebook Ads for Pages. The first two are variations of Sponsored… Read more »
How to Use Facebook Page Insights
Brand managers with a Facebook page have a very important, free tool at their disposal: Insights. You don’t need to blindly post to your page, unaware of what works and what doesn’t. Insights creates graphs and charts that help you easily determine what posts are generating the most discussion, how many people you’re reaching, and… Read more »
How to Create a Successful Facebook Ad Campaign
In a prior tutorial, I discussed the steps to creating a standard ad on Facebook. Today, I’m going to cover the strategies associated with how to create a successful Facebook ad campaign. Set Your Strategy Before you even create your first Facebook ad, you need to determine your goals. What are you looking to accomplish?… Read more »
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