The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged. Why is this important? An engaged fan who interacts with your page is developing a loyalty for your brand. By being actively involved… Read more »

Back when Facebook pages first became “all the rage” among brands, conventional wisdom was that you had to have one if you were serious about your business. Now, this wasn’t necessarily a false statement, but it lacked any big picture thinking. While the sentiment was correct, most companies jumped in blindly without knowing the how… Read more »

In prior tutorials, we’ve discussed the benefits and power of using Facebook iFrames. Now we’re going to get into the details of how you can create your own. 1. Create the Content If you have a WordPress site, let me save you some trouble. Install the Facebook Tab Manager by David Carr. I wish I… Read more »

In a prior tutorial, I talked about there being a couple of main options for creating a Welcome tab for your Facebook page. The simplest — requiring the least expertise and patience — is to use the Static HTML: iframe tabs application. This tutorial will focus on how to create a Welcome tab on your… Read more »

If you’ve created a Facebook page for your brand, you likely have little problem getting current customers, friends and family to “like” you. But those who aren’t familiar with you need more than just a Wall to convince them to include you in their social circle. This is where the Welcome Tab comes in. Your… Read more »