Everything You Need to Know About Facebook Ads

February 23, 2012 by Jon Loomer - 3 Comments

Everything about Facebook ads in one place: What they are and why they are valuable, how to run a campaign, and how to get free ads.

The Value of Facebook Ads

February 13, 2012 by Jon Loomer - 8 Comments

The value of Facebook ads comes in jumpstarting your brand, targeting your ideal customer, getting them cheaply or for free, and much more.

How to Use Facebook Page Post Ads

January 27, 2012 by Jon Loomer - 6 Comments

NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook… Read more »

The Only Path to Social Media Success: Honesty, Transparency and Authenticity

January 20, 2012 by Jon Loomer - 4 Comments

When I was a kid, I could never lie my way out of a sticky situation. I was a horrible liar. Couldn’t convince myself enough that a falsity was true to convince my parents or teachers that it was true. So I rarely tried. Just winced and took the punishment. It felt like a curse… Read more »

The Most Important Facebook Advertising Metric

January 4, 2012 by Jon Loomer - 4 Comments

I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »