NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook… Read more »
The Only Path to Social Media Success: Honesty, Transparency and Authenticity
When I was a kid, I could never lie my way out of a sticky situation. I was a horrible liar. Couldn’t convince myself enough that a falsity was true to convince my parents or teachers that it was true. So I rarely tried. Just winced and took the punishment. It felt like a curse… Read more »
The Most Important Facebook Advertising Metric
I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »
The Problem With Facebook Page Post Ads
NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. I’m a big believer in Facebook ads and have had great success using their standard advertising approach. But last week, I was given a $100 coupon code, so I decided to go… Read more »
Out With the Old, In With the Awesome
I don’t typically get too personal on this blog, but I wanted to take this opportunity to reflect on a year of challenges, and thank you for being a big part of why it was still great. It’s been quite a year in the Loomer house. Life-changing. It was a year of beginnings, ends, rebirth… Read more »
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