There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.
How Meta Could Improve Ads Optimization
Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
When Broad Targeting Fails
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here’s an example…
How Meta Automation Rewrites the Rules for Advertisers
Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? It’s complicated…
Which Advantage+ Creative Enhancements Should You Turn On?
Should you leave all Advantage+ Creative enhancements on by default? Are there certain optimizations you should turn on and some off?