There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
Are Ads Manager Results Too Good to Be True?
Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
A Guide to Standard Events, Custom Events, and Custom Conversions
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
Common Ad Set Optimization Mistakes Advertisers Make
There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.