A large number of Facebook users do not trust ads. They block them. They mark them as spam. They assume there is no value. We need to change that…
An Experiment: Facebook Ads Don’t Have to Suck
What if Facebook ads provided value rather than being a necessary evil? What if people desired to see and engage with them? Check out this experiment.
How Brands Can Maximize Facebook Organic Post Targeting by Interest
Facebook marketers can now target their organic posts to fans with particular interests. Here’s how to determine the best interests to target…
Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
Are you using Facebook’s custom ad reports? It’s an awesome tool, and here’s your checklist to help you start mastering it today…
Facebook Remarketing: 8 Effective Website Custom Audience Strategies
Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.