What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
Happy Holidays: The Season of Failing with Facebook Ads
Advertisers are flocking to Facebook ads to sell their products during the holiday season. Many are destined to fail. Here’s why…
The Value of a Facebook Post [Experiment]
I determined that the value of one of my recent Facebook posts is $989.47. Here’s how I determined that value and how you can do it, too…
It May Be Time for You to Quit Marketing on Facebook
Whether it’s the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.
No More Promotional Posts: Facebook Will Penalize More Brand Content
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here’s why and what you need to know…