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The smartest Meta advertisers **stay in The Loop!**

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Common Advertising Mistakes Related to Placement Selection

February 19, 2024 by Jon Loomer - One Comment

Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.

Filed Under: Meta Advertising

Tagged With: Placements

Customize Meta Ad Creative by Placement

January 3, 2024 by Jon Loomer - No Comments

When you create a campaign, do you customize Meta ad creative by placement to be sure it looks appropriate in all cases? Here’s a walkthrough.

Filed Under: Meta Advertising

Tagged With: Placements

3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

December 6, 2023 by Jon Loomer - 2 Comments

Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.

Filed Under: Meta Advertising

Tagged With: Campaign Settings, Placements, Targeting

A Guide to Meta Ads Placements

September 18, 2023 by Jon Loomer - No Comments

Should you use Advantage+ Placements or manually select placements? Here’s a detailed guide to help strategically select Meta ads placements.

Filed Under: Meta Advertising

Tagged With: Placements

Quality Traffic Test #2: The Impact of Meta Ads Placement

March 8, 2023 by Jon Loomer - No Comments

I ran a second test to determine how using only news feed placement would impact quality traffic results with Meta ads. Here’s what I learned.

Filed Under: Meta Advertising

Tagged With: Attribution, Delivery and Optimization, Placements, Reporting and Metrics

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