What’s a good CPC? CPM? Cost Per Lead? Cost Per Purchase? It depends. It’s important you understand WHY and are able to communicate that.

Can you promote Facebook podcasts with ads? Not natively. But there’s a workaround that I’m using. This post explains the test and results.

A month ago, I started a Messenger ad that surveyed users related to their advertising experience. Here’s a breakdown of those results…

There are many reasons why your Facebook ads may be failing. There is no magic bullet. But let’s take a look at some of the things you can do…