No, that Facebook metric you’re obsessing over doesn’t actually mean what you think it does. Here’s a look at three you’re likely messing up!
The new Facebook Insights are being rolled out, and here is a thorough tour of all of the important changes — including the good and the bad!
Need help measuring success of your Facebook marketing efforts? Monitor these important ratios. Includes how to find them and why they’re important.
The Consumer and Consumption may be the most underrated and ignored of Facebook Insights metrics. Here’s why they are both important and confused.
For months now, Facebook marketers have used status updates or photos with links in the text to drive traffic. They have it all wrong. Here’s why.