NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…
Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?
What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
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