NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…
Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…
Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?
What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
Short-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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