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Master **Short-Form Video** with The Short-Form Video Blueprint!

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Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares

April 7, 2015 by Jon Loomer - 26 Comments

Faceboocalypse Facebook Reach and Shares

NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here’s what happened…

Filed Under: Facebook Marketing Editorial

Tagged With: Facebook Insights, Facebook Reach, Facebook Shares, NewsWhip

Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

July 29, 2014 by Jon Loomer - 37 Comments

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Insights, Facebook Power Editor, Facebook Video Ads

Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?

March 24, 2014 by Jon Loomer - 61 Comments

Facebook Reach

What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…

Filed Under: Facebook Marketing Research

Tagged With: Facebook Insights, Facebook Reach

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

March 11, 2014 by Jon Loomer - 42 Comments

Brands Reach Facebook News Feed

The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?

Filed Under: Facebook Marketing Research

Tagged With: Facebook Insights, Facebook Reach

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

February 24, 2014 by Jon Loomer - 14 Comments

Facebook Insights Glossary by Jon Loomer

Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.

Filed Under: Facebook Marketing Guide

Tagged With: Facebook Insights, Infographic

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Short-Form Video Blueprint

Short-Form Video Blueprint

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Membership
    ▼
    • Membership Info
    • PHC Login
    • Agencies
  • Help
    ▼
    • Short-Form Video Blueprint
    • One-on-One with Jon
  • Podcasts
    ▼
    • The Pubcast
    • Appearances
  • Free
    ▼
    • Newsletter
    • Safe Zones Template