Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.
Meta’s Breakdown Effect: What Advertisers Need to Know
13 Foundational Lessons on Meta Advertising
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
How to Troubleshoot Inflated Results in Meta Ads Manager
This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else…
Common Sense Playbook to Meta Advertising
Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity…
Meta Ads Audit: Evaluation of Ad Sets
When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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