Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity…
Common Sense Playbook to Meta Advertising
Meta Ads Audit: Evaluation of Ad Sets
When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here’s your guide…
When to Break from Meta Advertising Defaults: A Guide
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
Meta Ads Targeting and Optimization’s Fatal Flaw
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
Conversions for Meta Advertising Checklist
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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